End of the world - the process is launched!

The process of destruction is already underway. And it is not launched by crazy scientists, nor global climate change. But it all because of the action, which I call "pressed the red button" a man of a very peaceful profession. Former students of the economics departments are very popular in the market specialty - marketer.

How many predictions in the foreseeable past has already been made about what exactly will ruin our civilization? Starting with various religious reasons and ending with a global nuclear war or escaping to freedom from secret laboratories a terrible virus. Everyone can recall several such "reasons" without much stress. Someone refers to these predictions indifferently, some do not, but everyone would not mind if this happened as late as possible. However, few people thought that in fact, the process of destruction is already underway.

That's so unexpected a killer of civilization may well become a marketer. I think many of you are surprised. How did it happen? Let's see.

Let's start with what we know about the representatives of this not very ancient profession. If an ordinary representative of modern civilization, enjoying its full benefits like supermarkets, fast food, television, etc. To ask that question, then in the answer, most likely, we will hear that this profession is connected with some processes in the market of goods and services, with advertising, studying opinions of buyers, etc. And it will be nearly to the truth.

So, what or who is the danger to our civilization?

The danger is precise that these people created a consumer society. And if the process does not stop, it will destroy our civilization. After all, for the sake of increasing consumption of goods and services is not the first necessity, we purposefully spend the irreplaceable resources of the planet and kill the ecology.

In fact, the guilty in all of this is not the representatives of big capital who make a profit from this, and not the governments of states who allow it.The real culprits are consumers, who have forgotten how to think, and marketers, who just think how to think.

To see the whole picture, let's spend a little time analyzing the scientific and technological progress, which is believed to have greatly improved in our life.

Striving to achieve maximum profits and not wanting to offer anything fundamentally new (for various reasons), manufacturers with the help of thinkers can find a completely win-win method, which became the cornerstone of the existing society of general consumption. The method is relatively simple. It consists in the fact that the manufacturer slightly (and inexpensively) modifies several non-main functions of the goods, giving this change for the latest improvements.

For example, men over the age of 30 remember very well those times when 2 blades on their shaving machine were considered just a revolutionary solution. But now, only 10 years later, marketers brought the number of blades to 5. The shaving machine itself was worth several times more expensive. But has anything changed in principle? Try to shave with a machine with two blades - the result will be the same.

The average of consumers is gradually disaccustoms to think and analyze. They listen to attractive advertising that just everywhere, and believe that all of this is an abundance so that people could choose from how to satisfy their needs. And just a small percent of people will remember that a few years ago they had no such needs. To invent a need, and then to think what to sell to us to satisfy us, is also the task of marketers.

It seems that no one forces you - you do not want - do not buy. But it just looks so simple at first glance. People who were born after the 1980s are already very difficult to objectively assess the situation - after all, visionary marketers are beginning to work with potential buyers since childhood. As soon as the child becomes able to associate the pictures from the TV or magazine with the goods on the shelf of the store - he/she is already an object of attention of the marketers of children's goods.

In order to understand how much the modern technologies of advertising and sales affect us, we can conduct a simple experiment.

Try to buy just 1 inexpensive product in a large supermarket. How many times have you caught yourself on that by going to the nearest supermarket for bread and milk for 10 minutes, and you go out with a full cart in an hour? This is also the result of the work of marketers.

By the way, there are various experts - and their "bloopers" are often very funny if you know how to notice them. For example, a deodorant that works 72 hours. Hygiene, of course, is necessary. But, think for yourself, if you not wash within 72 hours (3 days) and at the same time lead an active lifestyle (as shown in the advertisement), then the smell will come from places where the deodorant will never come to the head. And no daily gasket with the smell of chamomile will not save.

I would very like to draw the reader's attention to the fact that mindlessly getting involved in the modern consumer society, we contribute to the fact that for the sake of our short-term whims, humanity spends a huge amount of irreplaceable resources.

Certainly, the life of our generation and, most likely, our children of this planet is still quite enough. But if some of the funds, vigor, and energy spent on the development and production of the next series of cars "with a new modern design" are directed at the development of really new technologies, it is possible that our children could ride on cars that also oil It will not be necessary. Of course, ordinary consumers are unlikely to be able to change anything quickly.

But if more and more people will stop buying "the newest, innovative, fashionable and technological" on a regular basis, then manufacturers will start thinking seriously about finding other ways to generate profits.

And if this is not done, it may well be that the culprit of the death of civilization will not be the general who gave the order to launch the nuclear missile, but a peaceful marketer, who "duped" people that they simply squandered all natural resources for food and entertainment. Agree, a more stupid finale for humanity is difficult to imagine.

So maybe it's worth to thinking about this sometimes?